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  • Writer's pictureRebecca Hallbach Paciorek

How an Online Business Manager Can Help Grow Your Coaching or Author Business



As a female entrepreneur, you know that running a business is no easy feat. There are so many things to juggle, from marketing and sales to customer service and bookkeeping. [Not to mention the additional stress of throwing motherhood and household management in there.] And if you're also a coach or author, you have the added challenge of creating and delivering high-quality content.


That's where an online business manager (OBM) can come in. An OBM is a professional who can help you with all the behind-the-scenes tasks of running your business, so you can focus on what you do best: coaching or writing.


An OBM is a professional who can help you with all the behind-the-scenes tasks of running your business, so you can focus on what you do best: coaching or writing.

Here are just a few of the ways an OBM can help you grow your coaching or author business:
  • Manage your calendar and schedule: An OBM can help you keep track of your appointments, deadlines, and marketing projects. This will free up your time so you can focus on coaching or writing.

  • Handle your email and social media: An OBM can write or respond to emails, manage your social media accounts, and build relationships with potential clients. This will help you build a strong online presence and attract new clients/readers.

  • Create and implement marketing campaigns: An Online Business Manger gets to know your business and they can then dig deep to help you develop and execute marketing campaigns that reach your target audience. This will help you generate leads and grow your business.

  • Track your progress and analytics: Your OBM can also track your website traffic, sales, and other key metrics. This information can help you make informed decisions about your business and ensure that you're on the right track.

  • Oversee your Virtual Assistant or provide their team assistants: An Online Business Manager will typically be your top strategist alongside you and so you may want to save their expertise for the higher level tasks. They typically will oversee other members of your team as needed and/or may have their own team to help with tasks. Be sure to know how this plays out with the person you hire.

  • Provide support and guidance: An experienced OBM [such as myself] can offer support and guidance as you grow your business. They can help you troubleshoot problems, overcome challenges, and reach your goals. They can do this because they are familiar with "all the thing" going on in the online world and have most likely done bits and pieces of all the above. Their wealth of experience can be helpful in looking at your business from an outside perspective.

If you're looking to grow your coaching or author business, an OBM can be a valuable asset. They can help you take your business to the next level so you can focus on what you do best: helping others or sharing your stories.


Here are some additional benefits of hiring an OBM:

  • You can free up your time to focus on your core business activities.

  • You can get expert advice and guidance from someone who has experience in the industry.

  • You can reduce stress and anxiety by offloading some of the workload.

  • You can improve your business's efficiency and productivity.

  • You can increase your chances of success.

If you're considering hiring an OBM, there are a few things you should keep in mind:

  • Make sure you find an OBM who is a good fit for your business and your needs.

  • Be clear about your expectations and what you need help with.

  • Set clear boundaries and expectations so that you don't end up micromanaging your OBM.

  • Be prepared to invest in your business and the growth of your coaching or author business.

OK, great. You've decided that an Online Business Manager can help you advance your business. Now what? How do you FIND this amazing person????


Here are some tips for finding a good OBM:

  • Ask for recommendations from other entrepreneurs.

  • Look for someone who has experience in the coaching or author industry.

  • Interview several OBMs before making a decision.

  • Make sure you feel comfortable with the OBM and that you can trust them with your business.

Hiring an OBM can be a great way to grow your coaching or author business. By taking advantage of the expertise and support of an OBM, you can free up your time to focus on what you do best, and achieve your goals more quickly.


Is it time for you to consider an Online Business Manager for YOUR business? Let's talk about it. Schedule a call today.


Rebecca Paciorek is an Online Business Manager specializing in assisting in the growth of your business through traditional and digital means.

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